Zachary Podl

Professional Portfolio

Available for freelance work

Words that work.
Copy that converts.

Digital marketer and copywriter with experience across e-commerce, B2B industrial, lifestyle brands, and the outdoors.

SEO Copywriting Content Strategy Product Descriptions Blog Writing Social Media Brand Voice

Case Studies

SEO/AEO · Industrial B2B Case Study

Grew online traffic 82% for medical equipment manufacturer

+61%Organic Sessions

2min 32secWebpage average engagement

42 DaysTimeframe

Challenge

New medical equipment webpages weren’t capturing the high serach volume for new products in high demand due to new government regulations.

Strategy

Rebuilt pages from the ground up with targeted copy, images, and detailed specifications. Also created new pages to target new high volume keywords.

Results

Nearly doubled online traffic to products and related pages. Drove us to launch a multi-channel campaign involving paid ads, email, and calls.

View Full Case Study

Google Ads · B2B & B2C Ecommerce Case Study

Grew ROAS from 1.8x to 4.6x for a niche auto parts distributor

4.6xROAS

+112%Revenue

6 Mo.Timeframe

Challenge

Paid search was underperforming, driven more by the desire to spend as much as the competition than results.

Strategy

Utilizing Google smart bidding and redoing ad groups to better target customers.

Results

ROAS more than doubled, positioning the campaign for further changes to increase spend and revenue down the line.

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Past Clients

Copywriter

Smokingpipes.com

Wrote editorial blogs and detailed product descriptions for one of the world’s largest online pipe retailers, blending lifestyle storytelling with precise product knowledge.

E-commerce Copy Product Descriptions Editorial Blogs Lifestyle Writing

Visit Smokingpipes.com See My Blogs See My Descriptions

Head Copywriter & Editor

Farma Barn

Led copywriting and editorial for a Delta 8 lifestyle brand, developing its brand voice and publishing SEO-optimized blogs while balancing wellness positioning with regulatory care.

Brand Voice SEO Blogging Editorial Direction Wellness Copy

Visit Farma Barn View Work Samples

SEO & AEO Content Writer

BozLaw PA

Wrote and refreshed blogs with a focus on capturing organic traffic using SEO and AEO strategies.

SEO Blogging AEO Content Refresh Organic Traffic

Visit BozLaw Read a Blog

Freelance Copywriter

E-commerce Clients

Delivered conversion-focused product copy across a range of online retail categories. Adapted brand voice, tone, and SEO strategy to each client’s audience — helping products rank higher and sell faster.

Conversion Copy SEO Optimization Product Listings Multi-category

View Work Samples

Freelance Writer

Wilderness & Outdoors

Wrote long-form wilderness and camping content for outdoor lifestyle brands. Drew on personal experience in the field to bring authenticity to gear reviews, trail guides, and adventure narratives.

Long-form Writing Gear Reviews Lifestyle Blogging Outdoor Content